PROJECT OVERVIEW

The Problem

The task of this acedemic project is to create a new persona and new user flow for an existing app. Our team chose Hinge, and redesigned the dating app for Chinese Immigrants Elderly living in the US. We created a revised profile setting flow, aimed for simplifying the process and satisfying new needs.

Hinge is a dating app which emphasizes long-term connections between users over superficiality. It’s known for the unique profile questions that leads to closer interactions. Through the re-design, we wanted to keep its accountability for the elderly, and make the profile setups more accessible.

Design Phases

The Solution

To find opportunities for elderly relationship building, we designed a much more accessible version of Hinge. Our re-designed pages provide simplified profile setup pages, accessible UI designs that are intuitive and user-friendly, and a more accountable matching experience.

RESEARCH

Current Profile Setup Flow Overview

Challenges For Targeted Users

SYNTHESIS

Personas

Six photos are required, which is not friendly for none tech-savvy users, especially with elderly who may not be familiar with phone albums.
Profile prompts are too lengthy and complicated; the prompts are trendy and intriguing for younger users to start conversations but might not be easy to understand for elders, especially Chinese immigrants.
UI design could be more accessible; the color contrast is excellent, but the font size may be too small to read.